When was the last time that we took the opportunity to show gratitude for the air we breathe, the water we drink, and the beauty of nature found in our backyard? Life has become so filled with social media, work schedules, and daily commitments that we rarely have time to celebrate the very Earth that sustains our very being.
As we evolve as a community, we must continually be aware of the harmonious relationship between human beings and the Earth that we call home. The importance of our interactions with Earth’s minerals, plants, and animals are often disregarded to tend to our consumeristic needs.
For the first time in history, Kérastase has created a hair care range that respects our sensitive Mother Earth without sacrificing the superior quality of their products. With the latest innovation of the Aura Botanica product line, Kérastase promises products that are 98% of natural origin (most of which boast ingredients that are Certified Organic), and delivers a hair care solution that will provide you with the exceptional results you are after.
In addition to being natural and responsibly sourced, Aura Botanica products create opportunities for Samoan and Moroccan women to receive consistent and reliable income. The work done by these women has helped fund health initiative programs, and thirty trees are planted per woman per year. By working with these women’s cooperatives and producing 98% biodegradable formulas in a manufacturing facility that is fuelled by clean energy, Kérastase remains committed to creating balance within man’s harmonious relationship with the planet.
While refining this new experience, the experts at Kérastase made sure to stay devoted to another important part of this equation: your hair. Aura Botanica provides:
• 48 hours of nutrition,
• 72 hours of frizz-free protection
• 4 times more shine
• No sulfates, no silicones, no parabens
As society embarks on a new era of sustainability, Aura Botanica proves that they can still create exceptional hair with personalized care, while simultaneously ensuring that we are honouring the Earth for the life she gives us.
Experience the Aura Botanica journey today. Exclusively at Loyal Hair.